🎯 Parent/student verdict

Likely

Accessible for most applicants. Affordable on average — net price runs around $19,070/yr. Major value play for in-state residents.

✅ Best for

  • Solid academic profile (SAT 1090–1270 · ACT 22–28 middle 50% + typically a 3.7+ unweighted GPA in rigorous coursework)
  • In-state residents (tuition ~$11,852 — major value play)
  • Students drawn to Business, Management, & Marketing or Engineering (the two biggest majors)
  • Research-oriented students (R1 — top tier of federal research funding)
  • Students who thrive in a large, programmatic environment

🎯 The reality

  • Bottom-quartile academic profile if: SAT below 1090, or ACT below 22, or unweighted GPA below ~3.50 (admitted-class quartiles; GPA floor is a calibrated heuristic where CDS not yet on file)

Verdict is composed from this college's structured data (admit rate, SAT bands, net price by income, Carnegie classification, scholarship grids) using transparent rule thresholds — not a chat-bot's opinion.

🏛️ Institutional snapshot

What kind of college is this?

Carnegie classification
R1: Doctoral - Very High Research Activity
Total enrollment
32,394
20,000 and above
In-state tuition
$11,852
sticker, before aid
Out-of-state tuition
$24,451
+$12,599 vs in-state
Admit rate
70.9%
Accessible
SAT middle 50%
1090–1270
EBRW + Math composite
ACT middle 50%
22–28
composite
Test policy
Test-optional
2023
10-yr earnings
$62,454
median, after entry

Source: federal IPEDS Admissions 2023 for scores + admit rate; federal College Scorecard (20260606 vintage) for earnings + outcomes. SAT/ACT bands are the 25th–75th percentile of enrolled submitters.

📊 Outcomes & cost

What graduates actually earn, finish, and owe.

Federal College Scorecard data. Earnings are median annual income measured years after entering. Debt is for federal-aid borrowers only (cash-pay students aren't counted).

Earnings, 6 yrs after entry
$52,588
Earnings, 10 yrs after entry
$62,454
4-year completion
69%
Median debt (completers)
$21,500
Cost of attendance
$27,443
sticker price, not net
Pell-eligible students
28%

💰 True ROI

8.2× return

What families actually pay (after aid) vs. the sticker — and how 10-yr earnings stack against the real cost. Most sites quote sticker; we quote what families really pay.

What families actually pay (4 yrs)
$76,280
$19,070/yr avg net
Aid that hides behind the sticker
$33,492
vs sticker $109,772
10-yr earnings total
$624,540
$62,454/yr median, 10 yrs out
Years to recoup actual cost
1.2 yrs
at the median earnings rate

"True ROI" = (10-yr median earnings × 10) ÷ (actual 4-yr net price). The actual net is from Scorecard (average across all families); your family's net price will vary by income — see the breakdown above. Earnings are 10 years after enrollment (Scorecard PP-FOS, all majors combined).

💰 What families actually pay

Net price by family income

Net price = sticker price minus grant aid. This is what families actually pay out-of-pocket after scholarships and need-based aid — the most honest affordability signal there is. At Texas Tech University, the average net price is $19,070/yr across all families.

Family income $0-30k
$12,457/yr
Family income $30-48k
$13,851/yr
Family income $48-75k
$17,058/yr
Family income $75-110k
$22,073/yr
Family income $110k+
$24,622/yr

🔎 Earning over $110K? The federal brackets above lump every family from $110K to $1M+ into one row.

Need-based aid usually phases out somewhere between $200K and $300K at private colleges — but the exact threshold varies a lot. For a precise estimate based on your family's actual income, assets, and your student's academic profile, use Texas Tech University's official Net Price Calculator:

Get your family's estimate from Texas Tech University →

Opens on Texas Tech University's site. Takes about 10–15 minutes; have your most recent tax return handy.

Source: College Scorecard (NPT41-NPT45). Net price = total cost of attendance minus federal, state, institutional, and other grants. Some brackets may be suppressed for student-privacy reasons (small cohorts). Title IV first-time, full-time undergraduates only. The $110K+ ceiling is a federal data limitation — Department of Education hasn't refreshed these brackets since the early 2010s.

📚 What students study here

Most popular majors at Texas Tech University

Top 5 fields of study by bachelor's degrees awarded (most recent IPEDS Completions). Use this to see what Texas Tech University actually graduates — not just what it markets.

1. Business, Management, & Marketing
1,412 degrees · 34.7%
Typical career outcomes
Financial Analyst $100k Management Analyst (Consultant) $99k Marketing Manager $158k Accountant / Auditor $80k
Broad set of corporate roles. Finance + consulting pay top, accounting + HR pay middle, sales spread is wide.
2. Engineering
726 degrees · 17.8%
Typical career outcomes
Mechanical Engineer $100k Electrical Engineer $107k Civil Engineer $93k Chemical Engineer $112k
Engineering majors land high-paying technical roles. Top-earning sub-disciplines: petroleum, chemical, computer engineering.
3. Biological & Biomedical Sciences
697 degrees · 17.1%
Typical career outcomes
Biological Scientist $87k Medical & Clinical Lab Tech $61k Pharmaceutical Rep $82k Physician (post-MD) $239k
Many bio majors → med school / grad school. Direct-employment bio roles are lower-paid than that pipeline.
4. Communication, Journalism, & Related
637 degrees · 15.6%
Typical career outcomes
Public Relations Specialist $67k Marketing Manager $158k Writer / Editor $75k Reporter / Journalist $58k
Media, PR, marketing communications. Salary spread is wide.
5. Family & Consumer Sciences
600 degrees · 14.7%
Typical career outcomes
Dietitian / Nutritionist $70k Social / Community Service Mgr $77k Hospitality Manager $65k
Nutrition, dietetics, child & family services, hospitality.

Source: IPEDS Completions (C2023_a), bachelor's-level first majors aggregated to 2-digit CIP family. Share is of these top 5 only — not all majors.

💼 Top programs by earnings

Highest-earning majors at Texas Tech University

Median earnings 4 years after entry, by major (CIP code). From the federal College Scorecard program-level outcomes.

Major (CIP) Credential Cohort 1-yr earnings 4-yr earnings
Petroleum Engineering. Bachelor's Degree 43 $80,460 $139,864
Computer and Information Sciences, General. Bachelor's Degree 252 $82,521 $113,062
Electrical, Electronics, and Communications Engineering. Bachelor's Degree 69 $79,544 $107,110
Construction Engineering. Bachelor's Degree 17 $75,421 $102,312
Chemical Engineering. Bachelor's Degree 96 $77,586 $99,747
Industrial Engineering. Bachelor's Degree 45 $71,545 $98,266
Mechanical Engineering. Bachelor's Degree 247 $73,268 $98,113
Computer Engineering. Bachelor's Degree 37 $85,619 $92,615
Environmental/Environmental Health Engineering. Bachelor's Degree 18 $76,708 $90,143
Civil Engineering. Bachelor's Degree 85 $74,655 $89,969

For full college-vs-major comparison + ROI leaderboards, see /college-outcomes →

🤖 AI program signal

AI + computing education at Texas Tech University

CS degrees (annual)
362
CIP 11.0701 + 11.0101

Full multi-lens comparison: /ai-colleges →

⚖️ Compare side-by-side

Texas Tech University vs. another college

Type the college you want to compare against. We'll show admit rates, net price by your family income, top majors with career outcomes, and merit aid — all in one side-by-side view.

Alternatives to Texas Tech University

Matched not just by selectivity, but by strategic goal — what a family actually decides on.

🏆 Better merit-aid options
These similar-selectivity schools have published auto-merit grids that Texas Tech University doesnt — your kids scores could unlock real scholarship dollars.
University of Alabama in Huntsville
AL · Public
39 auto-merit scholarships on file
The University of Alabama
AL · Public
23 auto-merit scholarships on file
Mississippi State University
MS · Public
19 auto-merit scholarships on file
University of Alabama at Birmingham
AL · Public
19 auto-merit scholarships on file
University of Louisville
KY · Public
19 auto-merit scholarships on file
💰 Better out-of-state value
For families paying $110k+ income tuition, these schools cost meaningfully less than Texas Tech University.
Christian Brothers University
TN · Private nonprofit
$5,843/yr for $110k+ families ($18,779 less)
United States Merchant Marine Academy
NY · Public
$9,168/yr for $110k+ families ($15,454 less)
College of the Ozarks
MO · Private nonprofit
$10,426/yr for $110k+ families ($14,196 less)
Indiana University-Kokomo
IN · Public
$10,593/yr for $110k+ families ($14,029 less)
Texas A & M International University
TX · Public
$10,697/yr for $110k+ families ($13,925 less)
🛡️ Safer in-state options
Same state, similar SAT band, but with a more forgiving admit rate — useful safety / match anchors.
West Texas A & M University
TX · Public
97% admit rate (vs 71% here)
Sul Ross State University
TX · Public
96% admit rate (vs 71% here)
Tarleton State University
TX · Public
94% admit rate (vs 71% here)
Texas A & M University-Commerce
TX · Public
93% admit rate (vs 71% here)
Texas A & M University-Kingsville
TX · Public
92% admit rate (vs 71% here)

Building a college list?

Use these to fit Texas Tech University into your overall strategy:

See your admit odds → Improve your score → Find merit aid →