Privacy Policy

1. About this site

Test Prep Gurus Intelligence (operating at intelligence.prepgurus.com) is a research tool published by Test Prep Gurus, LLC ("we", "us"). The site analyzes California high school enrollment trends, UC admissions outcomes, and related public-source data. It is not affiliated with the University of California, the California Department of Education, or any other government body.

2. Data we display about schools

All school-level data on this site comes from public sources:

• UC admissions data — University of California Office of the President (UCOP) Information Center, public release files.
• Enrollment, stability, and demographics — California Department of Education (CDE) DataQuest + Census Day downloads.
• Civil rights data (counselor ratios, AP rigor) — U.S. Department of Education Civil Rights Data Collection (CRDC).
• Private-school financials — IRS Form 990 filings (public record).
• Economic connectedness — Opportunity Insights Social Capital Atlas.
• College data — IPEDS, Opportunity Insights Mobility Report Cards, NSF AI Institute lists, OpenAlex.

We don't collect, store, or display student-level data. Every number you see is at the school or college aggregate level as published by the sources above.

3. Information you give us

The only personal data we collect from visitors is what you voluntarily submit:

• Email address — when you unlock a school's gated "Enrollment & Outcomes Snapshot" or request an Enrollment Trend Audit. We use this to send you the requested analysis and, if you opt in, follow-up communications about our consulting services.
• School + role context — when you submit an audit request, you provide your school name and your role (head of school, board member, etc.) so we can tailor the response.

We store these submissions in our internal database and sync them to Keap, our customer-relationship management platform. Both systems are access-controlled to authorized staff only. We do not sell your contact information.

4. Cookies and analytics

We use a minimal set of first-party cookies to remember whether you've unlocked the snapshot (a session token only, no personal info). We use Google Analytics 4 to understand aggregate site usage — pageviews, traffic sources, basic device + geography breakdowns. GA4 sets first-party cookies (_ga, _ga_*) and shares anonymized event data with Google. You can opt out by enabling "Do Not Track" in your browser or installing the official Google Analytics Opt-out.

We also log first-party site events (page views, lead-form submissions) in our own database for funnel analysis. These records contain timestamps, URL paths, and — when you submit a form — the email you provided. They do not contain advertising identifiers or cross-site tracking.

5. Third parties

Our infrastructure providers may incidentally process visitor request data while delivering the service:

• Render — hosts the application and database. Subject to Render's privacy practices.
• Cloudflare — serves the site through its CDN and DDoS protection. Cloudflare may log IP addresses for security purposes.
• Keap — receives lead submissions you voluntarily make.
• Google Analytics — receives anonymized usage data.

6. Your rights

If you want to know what we have on you, correct it, or delete it: email hello@prepgurus.com. We'll respond within 30 days. California residents have additional rights under the CCPA; those rights are honored on the same email channel.

7. School-data accuracy

We work hard to clean and verify the data we display, but errors are possible. School-level data on this site is for informational purposes only and should not be used as the sole basis for enrollment, admissions, or financial decisions. If you spot a specific error, email us and we'll investigate.

8. Changes to this policy

We may update this policy from time to time. The "Last updated" date at the top reflects the most recent revision.