🎯 Parent/student verdict

Strong target

Selective but achievable for strong students. Affordable on average — net price runs around $19,096/yr.

✅ Best for

  • Strong academic profile (SAT 1365–1510 · ACT 32–34 middle 50% + typically a 3.9+ unweighted GPA in rigorous coursework)
  • Students drawn to Social Sciences or Biological & Biomedical Sciences (the two biggest majors)
  • Research-curious students (R2 — active research output)

🎯 The reality

  • Bottom-quartile academic profile if: SAT below 1365, or ACT below 32, or unweighted GPA below ~3.80 (admitted-class quartiles; GPA floor is a calibrated heuristic where CDS not yet on file)

Verdict is composed from this college's structured data (admit rate, SAT bands, net price by income, Carnegie classification, scholarship grids) using transparent rule thresholds — not a chat-bot's opinion.

🏛️ Institutional snapshot

What kind of college is this?

Carnegie classification
R2: Doctoral - High Research Activity
Total enrollment
7,055
5,000 - 9,999
In-state tuition
$25,914
sticker, before aid
Out-of-state tuition
$51,038
+$25,124 vs in-state
Admit rate
32.7%
Selective
SAT middle 50%
1365–1510
EBRW + Math composite
ACT middle 50%
32–34
composite
Test policy
Test-optional
2023
10-yr earnings
$73,490
median, after entry

Source: federal IPEDS Admissions 2023 for scores + admit rate; federal College Scorecard (20260606 vintage) for earnings + outcomes. SAT/ACT bands are the 25th–75th percentile of enrolled submitters.

📊 Outcomes & cost

What graduates actually earn, finish, and owe.

Federal College Scorecard data. Earnings are median annual income measured years after entering. Debt is for federal-aid borrowers only (cash-pay students aren't counted).

Earnings, 6 yrs after entry
$62,959
Earnings, 10 yrs after entry
$73,490
4-year completion
89%
Median debt (completers)
$18,500
Cost of attendance
$43,035
sticker price, not net
Pell-eligible students
12%

💰 True ROI

9.6× return

What families actually pay (after aid) vs. the sticker — and how 10-yr earnings stack against the real cost. Most sites quote sticker; we quote what families really pay.

What families actually pay (4 yrs)
$76,384
$19,096/yr avg net
Aid that hides behind the sticker
$95,756
vs sticker $172,140
10-yr earnings total
$734,900
$73,490/yr median, 10 yrs out
Years to recoup actual cost
1.0 yrs
at the median earnings rate

"True ROI" = (10-yr median earnings × 10) ÷ (actual 4-yr net price). The actual net is from Scorecard (average across all families); your family's net price will vary by income — see the breakdown above. Earnings are 10 years after enrollment (Scorecard PP-FOS, all majors combined).

💰 What families actually pay

Net price by family income

Net price = sticker price minus grant aid. This is what families actually pay out-of-pocket after scholarships and need-based aid — the most honest affordability signal there is. At William & Mary, the average net price is $19,096/yr across all families.

Family income $0-30k
$3,106/yr
Family income $30-48k
$881/yr
Family income $48-75k
$5,916/yr
Family income $75-110k
$16,803/yr
Family income $110k+
$34,370/yr

🔎 Earning over $110K? The federal brackets above lump every family from $110K to $1M+ into one row.

Need-based aid usually phases out somewhere between $200K and $300K at private colleges — but the exact threshold varies a lot. For a precise estimate based on your family's actual income, assets, and your student's academic profile, use William & Mary's official Net Price Calculator:

Get your family's estimate from William & Mary →

Opens on William & Mary's site. Takes about 10–15 minutes; have your most recent tax return handy.

Source: College Scorecard (NPT41-NPT45). Net price = total cost of attendance minus federal, state, institutional, and other grants. Some brackets may be suppressed for student-privacy reasons (small cohorts). Title IV first-time, full-time undergraduates only. The $110K+ ceiling is a federal data limitation — Department of Education hasn't refreshed these brackets since the early 2010s.

📚 What students study here

Most popular majors at William & Mary

Top 5 fields of study by bachelor's degrees awarded (most recent IPEDS Completions). Use this to see what William & Mary actually graduates — not just what it markets.

1. Social Sciences
352 degrees · 34.9%
Typical career outcomes
Economist $118k Political Scientist $130k Sociologist $93k Market Research Analyst $75k
Economics + poli sci sub-disciplines pay much more than sociology + anthropology.
2. Biological & Biomedical Sciences
205 degrees · 20.3%
Typical career outcomes
Biological Scientist $87k Medical & Clinical Lab Tech $61k Pharmaceutical Rep $82k Physician (post-MD) $239k
Many bio majors → med school / grad school. Direct-employment bio roles are lower-paid than that pipeline.
3. Business, Management, & Marketing
192 degrees · 19.0%
Typical career outcomes
Financial Analyst $100k Management Analyst (Consultant) $99k Marketing Manager $158k Accountant / Auditor $80k
Broad set of corporate roles. Finance + consulting pay top, accounting + HR pay middle, sales spread is wide.
4. Psychology
152 degrees · 15.0%
Typical career outcomes
HR Specialist $68k Market Research Analyst $75k Clinical Psychologist (post-PhD) $93k Social Worker $58k
Most undergrad psych grads go into non-clinical roles. Clinical/counseling psych requires a master's or doctoral.
5. Parks, Recreation, Leisure, & Fitness
109 degrees · 10.8%
Typical career outcomes
Athletic Trainer $58k Fitness Trainer / Coach $46k Recreation Director $65k
Coaching, athletic training, public-sector recreation, fitness industry.

Source: IPEDS Completions (C2023_a), bachelor's-level first majors aggregated to 2-digit CIP family. Share is of these top 5 only — not all majors.

💼 Top programs by earnings

Highest-earning majors at William & Mary

Median earnings 4 years after entry, by major (CIP code). From the federal College Scorecard program-level outcomes.

Major (CIP) Credential Cohort 1-yr earnings 4-yr earnings
Computer Science. Bachelor's Degree 93 $84,956 $127,851
Business Administration, Management and Operations. Bachelor's Degree 239 $75,038 $111,366
Economics. Bachelor's Degree 119 $65,603 $105,467
International Relations and National Security Studies. Bachelor's Degree 76 $47,270 $91,065
Sociology. Bachelor's Degree 34 $87,655
Mathematics. Bachelor's Degree 81 $60,494 $87,170
Chemistry. Bachelor's Degree 52 $35,130 $78,270
Physics. Bachelor's Degree 38 $77,863
Philosophy. Bachelor's Degree 35 $75,423
Political Science and Government. Bachelor's Degree 142 $41,317 $72,173

For full college-vs-major comparison + ROI leaderboards, see /college-outcomes →

🤖 AI program signal

AI + computing education at William & Mary

CS degrees (annual)
108
CIP 11.0701 + 11.0101

Full multi-lens comparison: /ai-colleges →

⚖️ Compare side-by-side

William & Mary vs. another college

Type the college you want to compare against. We'll show admit rates, net price by your family income, top majors with career outcomes, and merit aid — all in one side-by-side view.

Alternatives to William & Mary

Matched not just by selectivity, but by strategic goal — what a family actually decides on.

🏆 Better merit-aid options
These similar-selectivity schools have published auto-merit grids that William & Mary doesnt — your kids scores could unlock real scholarship dollars.
University of Alabama in Huntsville
AL · Public
39 auto-merit scholarships on file
The University of Alabama
AL · Public
23 auto-merit scholarships on file
Mississippi State University
MS · Public
19 auto-merit scholarships on file
University of Alabama at Birmingham
AL · Public
19 auto-merit scholarships on file
University of South Carolina-Columbia
SC · Public
11 auto-merit scholarships on file
💰 Better out-of-state value
For families paying $110k+ income tuition, these schools cost meaningfully less than William & Mary.
CUNY Brooklyn College
NY · Public
$12,254/yr for $110k+ families ($22,116 less)
CUNY Hunter College
NY · Public
$12,259/yr for $110k+ families ($22,111 less)
CUNY Bernard M Baruch College
NY · Public
$12,314/yr for $110k+ families ($22,056 less)
CUNY City College
NY · Public
$12,806/yr for $110k+ families ($21,564 less)
University of Florida-Online
FL · Public
$12,923/yr for $110k+ families ($21,447 less)
🛡️ Safer in-state options
Same state, similar SAT band, but with a more forgiving admit rate — useful safety / match anchors.
George Mason University
VA · Public
89% admit rate (vs 33% here)
James Madison University
VA · Public
76% admit rate (vs 33% here)
Virginia Polytechnic Institute and State University
VA · Public
57% admit rate (vs 33% here)

Building a college list?

Use these to fit William & Mary into your overall strategy:

See your admit odds → Improve your score → Find merit aid →