🎯 Parent/student verdict

Match

Solid match for academically prepared students. Affordable on average — net price runs around $17,354/yr. Major value play for in-state residents.

✅ Best for

  • Strong academic profile (SAT 1360–1510 · ACT 28–32 middle 50% + typically a 3.9+ unweighted GPA in rigorous coursework)
  • In-state residents (tuition ~$11,603 — major value play)
  • Research-oriented students (R1 — top tier of federal research funding)
  • Students who thrive in a large, programmatic environment

🎯 The reality

  • Bottom-quartile academic profile if: SAT below 1360, or ACT below 28, or unweighted GPA below ~3.80 (admitted-class quartiles; GPA floor is a calibrated heuristic where CDS not yet on file)
  • Out-of-state tuition is 3.6× the in-state rate

Verdict is composed from this college's structured data (admit rate, SAT bands, net price by income, Carnegie classification, scholarship grids) using transparent rule thresholds — not a chat-bot's opinion.

🏛️ Institutional snapshot

What kind of college is this?

Carnegie classification
R1: Doctoral - Very High Research Activity
Total enrollment
36,902
20,000 and above
In-state tuition
$11,603
sticker, before aid
Out-of-state tuition
$42,103
+$30,500 vs in-state
Admit rate
43.3%
Moderately selective
SAT middle 50%
1360–1510
EBRW + Math composite
ACT middle 50%
28–32
composite
Test policy
Test-optional
2023
10-yr earnings
$73,792
median, after entry

Source: federal IPEDS Admissions 2023 for scores + admit rate; federal College Scorecard (20260606 vintage) for earnings + outcomes. SAT/ACT bands are the 25th–75th percentile of enrolled submitters.

📊 Outcomes & cost

What graduates actually earn, finish, and owe.

Federal College Scorecard data. Earnings are median annual income measured years after entering. Debt is for federal-aid borrowers only (cash-pay students aren't counted).

Earnings, 6 yrs after entry
$61,275
Earnings, 10 yrs after entry
$73,792
4-year completion
90%
Median debt (completers)
$20,484
Cost of attendance
$28,679
sticker price, not net
Pell-eligible students
16%

💰 True ROI

10.6× return

What families actually pay (after aid) vs. the sticker — and how 10-yr earnings stack against the real cost. Most sites quote sticker; we quote what families really pay.

What families actually pay (4 yrs)
$69,416
$17,354/yr avg net
Aid that hides behind the sticker
$45,300
vs sticker $114,716
10-yr earnings total
$737,920
$73,792/yr median, 10 yrs out
Years to recoup actual cost
0.9 yrs
at the median earnings rate

"True ROI" = (10-yr median earnings × 10) ÷ (actual 4-yr net price). The actual net is from Scorecard (average across all families); your family's net price will vary by income — see the breakdown above. Earnings are 10 years after enrollment (Scorecard PP-FOS, all majors combined).

💰 What families actually pay

Net price by family income

Net price = sticker price minus grant aid. This is what families actually pay out-of-pocket after scholarships and need-based aid — the most honest affordability signal there is. At University of Wisconsin-Madison, the average net price is $17,354/yr across all families.

Family income $0-30k
$4,200/yr
Family income $30-48k
$4,101/yr
Family income $48-75k
$8,134/yr
Family income $75-110k
$17,763/yr
Family income $110k+
$27,292/yr

🔎 Earning over $110K? The federal brackets above lump every family from $110K to $1M+ into one row.

Need-based aid usually phases out somewhere between $200K and $300K at private colleges — but the exact threshold varies a lot. For a precise estimate based on your family's actual income, assets, and your student's academic profile, use University of Wisconsin-Madison's official Net Price Calculator:

Get your family's estimate from University of Wisconsin-Madison →

Opens on University of Wisconsin-Madison's site. Takes about 10–15 minutes; have your most recent tax return handy.

Source: College Scorecard (NPT41-NPT45). Net price = total cost of attendance minus federal, state, institutional, and other grants. Some brackets may be suppressed for student-privacy reasons (small cohorts). Title IV first-time, full-time undergraduates only. The $110K+ ceiling is a federal data limitation — Department of Education hasn't refreshed these brackets since the early 2010s.

📚 What students study here

Most popular majors at University of Wisconsin-Madison

Top 5 fields of study by bachelor's degrees awarded (most recent IPEDS Completions). Use this to see what University of Wisconsin-Madison actually graduates — not just what it markets.

1. Business, Management, & Marketing
1,304 degrees · 27.8%
Typical career outcomes
Financial Analyst $100k Management Analyst (Consultant) $99k Marketing Manager $158k Accountant / Auditor $80k
Broad set of corporate roles. Finance + consulting pay top, accounting + HR pay middle, sales spread is wide.
2. Biological & Biomedical Sciences
1,001 degrees · 21.3%
Typical career outcomes
Biological Scientist $87k Medical & Clinical Lab Tech $61k Pharmaceutical Rep $82k Physician (post-MD) $239k
Many bio majors → med school / grad school. Direct-employment bio roles are lower-paid than that pipeline.
3. Engineering
921 degrees · 19.6%
Typical career outcomes
Mechanical Engineer $100k Electrical Engineer $107k Civil Engineer $93k Chemical Engineer $112k
Engineering majors land high-paying technical roles. Top-earning sub-disciplines: petroleum, chemical, computer engineering.
4. Social Sciences
821 degrees · 17.5%
Typical career outcomes
Economist $118k Political Scientist $130k Sociologist $93k Market Research Analyst $75k
Economics + poli sci sub-disciplines pay much more than sociology + anthropology.
5. Computer & Information Sciences
648 degrees · 13.8%
Typical career outcomes
Software Developer $132k Data Scientist $108k Information Security Analyst $120k Web Developer $85k
High-paying tech roles dominate. Median software roles cluster in the $90k-$130k range.

Source: IPEDS Completions (C2023_a), bachelor's-level first majors aggregated to 2-digit CIP family. Share is of these top 5 only — not all majors.

💼 Top programs by earnings

Highest-earning majors at University of Wisconsin-Madison

Median earnings 4 years after entry, by major (CIP code). From the federal College Scorecard program-level outcomes.

Major (CIP) Credential Cohort 1-yr earnings 4-yr earnings
Real Estate. Bachelor's Degree 186 $73,239 $120,483
Computer Engineering. Bachelor's Degree 115 $120,068
Computer and Information Sciences, General. Bachelor's Degree 733 $80,566 $119,655
Industrial Engineering. Bachelor's Degree 118 $80,435 $110,711
Finance and Financial Management Services. Bachelor's Degree 463 $68,681 $107,207
International Business. Bachelor's Degree 35 $66,591 $106,783
Management Sciences and Quantitative Methods. Bachelor's Degree 69 $83,260 $106,521
Insurance. Bachelor's Degree 144 $78,796 $105,992
Nuclear Engineering. Bachelor's Degree 15 $102,449
Chemical Engineering. Bachelor's Degree 103 $85,945 $101,676

For full college-vs-major comparison + ROI leaderboards, see /college-outcomes →

🤖 AI program signal

AI + computing education at University of Wisconsin-Madison

CS degrees (annual)
851
CIP 11.0701 + 11.0101

Full multi-lens comparison: /ai-colleges →

⚖️ Compare side-by-side

University of Wisconsin-Madison vs. another college

Type the college you want to compare against. We'll show admit rates, net price by your family income, top majors with career outcomes, and merit aid — all in one side-by-side view.

Building a college list?

Use these to fit University of Wisconsin-Madison into your overall strategy:

See your admit odds → Improve your score → Find merit aid →